The five things we do every engagement, end to end. Not a campaign, not an agency intake form. Real curation on both sides.
What we do
01
We continuously scan TikTok, Lemon8, and Instagram for the opposite of a professional influencer: people with day jobs, real lives, and sharp opinions — posting because they wanted to, not because they were paid. If a feed is mostly sponsored, it's not a fit.
02
Every candidate is judged by humans against a clear bar: would we trust this person's opinion if they sat across from us? Most don't make it through. That's the point.
03
Selected tastemakers are invited into the network. One master profile per person, with every platform handle linked: TikTok, Lemon8, Instagram. We know where they are most active and where their best content lives.
04
When a venue partners with us, we match tastemakers whose audience, palate, and platform are the right fit. Hosted tasting for them and one guest, in return for one honest review and one social post on TikTok, Lemon8, or Instagram.
05
Every placement signed off, every review and post sent over to the venue. We're not an attribution dashboard and we don't pretend to be one. The product is the work itself.
Two paths
The network is curated in both directions. We don't onboard every venue, and we don't onboard every creator.