We started this because influencer marketing was broken for the small places we love.
The Tastemaker Network is not an influencer marketing company. It is a curated network of people with taste who are invited to experience interesting restaurants and bars, talk about them honestly, and provide both visibility and feedback.
What we believe
People with taste make better critics than people with reach.
01
Reach is overrated when the content is generic and the person behind it has no point of view.
02
Most of the best restaurant content lives below 5,000 followers. Most marketing budgets don't notice.
03
Exposure is cheap. Credible voices in your room are the actual product.
04
Curated voices, repeated over time, become a kind of trust no campaign can buy.
Positioning
Four things at once. None of them alone.
Discovery, curated.
Closed by invitation, both ways. We read every application ourselves, and we say no a lot.
Reviews, at volume.
Honest takes from real people, posted publicly, over time. Not a campaign blip — a compound signal.
Conversation, distributed.
Thoughtful content on the platforms that matter, by people whose feeds are already worth following.
Access, earned.
A network for people whose opinions actually move things, no matter how small the audience.
Editorial
Abhishek Cherian George
Founder & editor, Tastemaker Network
Singapore-based, with a background in hospitality. Writes the long-form pieces in Notes. Reads every application to the network himself.
From Notes
Long-form on creator marketing for hospitality.
Two paths
Run a venue worth talking about? Or a feed worth following?
The network is curated in both directions. We don't onboard every venue, and we don't onboard every creator.